THE FOOTBALL SIMULATOR
X BRAND PACK

UPLOAD-READY PROFILE ASSETS

1. the-football-simulator-x-profile.png
   400 x 400 pixels
   Use as the @thefootysim profile photo.

2. the-football-simulator-x-header.png
   1500 x 500 pixels
   Use as the @thefootysim header image.
   The profile-photo overlap area is intentionally free of logos and copy.
   Essential copy stays inside the crop-safe centre. The header has also been
   verified against X's mobile profile overlap and a 60-pixel top/bottom crop.

   The editable header SVG uses these companion files from this pack:
   - the-football-simulator-x-header-background.png
   - the-football-simulator-x-header-overlay.svg

RECOMMENDED X BIO

100,000-path football forecasts across England, Europe and UEFA. Fixture
probabilities, season simulations and verified value analysis.

EVERGREEN POST ASSETS

Each post image is 1600 x 900 pixels and supplied as both PNG and editable SVG.

- Daily signal
- Competition coverage
- Verified value
- Fixture intelligence

AUTOMATIC POSTS

Scheduled posts link to route-specific branded social cards generated from the
current published model. This keeps changing probabilities out of evergreen
artwork and prevents stale figures from being posted as current evidence.
Verified material changes use a separate duplicate-safe dispatch path. Daily
templates carry unique attribution IDs and can learn from native X engagement
when read metrics are available, with a balanced rotation as the fallback.

GROWTH PLAYBOOK

See X-GROWTH-PLAYBOOK.md for mobile rules, materiality thresholds, content mix,
measurement, adaptive testing and primary research links.

BRAND RULES

- Primary background: #030609
- Lime: #C8FF3D
- Mint: #62F2C7
- Cyan: #42E8FF
- Primary text: #F4F8F9
- Use the FS mark without altering its proportions.
- Keep the FS mark out of the header because the profile photo supplies it.
- Never imply that original, unbranded figures represent real footballers.
- Keep model probabilities distinct from bookmaker prices.
- Never show each-way value unless active place terms are explicitly verified.
- Never use a button-shaped call to action in static artwork. Use a plain domain footer instead.

Website: https://thefootballsimulator.com
X: https://x.com/thefootysim
